Google Ads / SEM
Reach people already searching for what your business offers.
Google Ads can put your business in front of potential customers at the moment they are actively searching. Peach Network connects campaign strategy, landing pages and conversion tracking so advertising decisions are based on measurable actions rather than clicks alone.
Problems we solve
What tends to go wrong in a paid account.
Not every account has these issues. Where they do appear, they usually appear together.
Ad spend is rising but the leads are unclear
The invoice grows each month and nobody can point to what the extra money bought.
Clicks arrive without enough inquiries
Traffic is landing. Something between the click and the contact form is losing it.
Conversion tracking is incomplete
Without reliable conversion data the account is being steered on clicks, which is steering blind.
Search terms are poorly targeted
Budget goes to searches that were never going to buy, while the ones that would are missed.
Landing pages do not match ad intent
The ad promises one thing and the page delivers a general homepage. That gap costs money twice.
Account structure is hard to follow
Campaigns and ad groups have accumulated over time until nobody can explain what is where.
You cannot tell which campaigns are producing
Reports show activity, not outcomes, so budget decisions come down to instinct.
What we do
Strategy, structure and the measurement underneath.
Scope depends on the account. Not every engagement needs every item here.
Google Ads account audit
A review of structure, targeting, spend distribution, tracking and search-term quality before anything changes.
Search campaign strategy
What the account is trying to achieve, which searches matter and how budget should be split.
Keyword research
Building the term set around what people actually type, not what the industry calls itself.
Search intent analysis
Separating research searches from ready-to-buy searches so budget follows commercial intent.
Negative keyword strategy
Deciding what the account should never pay for. This is often where the fastest savings sit.
Campaign and account structure
A layout you can actually read, so performance can be traced back to a decision.
Ad copy development
Copy matched to the search and to the page it leads to, tested rather than assumed.
Location, device and schedule targeting
Where, on what and when the ads run, aligned to how your customers actually behave.
Landing-page recommendations
What the page the click lands on needs to do, and where it is currently getting in the way.
Conversion tracking readiness
Making sure form submissions and other meaningful actions are recorded before spend scales.
Budget allocation
How the available budget is distributed across campaigns and where it should move next.
Search-term review
Reading what people actually searched before they clicked, and acting on it.
Ongoing optimization
Regular adjustment to bids, terms, copy and targeting based on what the data shows.
Performance reporting
Reporting written so a business owner can see what happened and why, not just what was spent.
What we will not promise. No guaranteed cost per lead, no guaranteed number of leads, no first-position placement and no promise of immediate profitability. Auction results depend on demand, competition, your offer and the page the click lands on, and several of those are outside any agency’s control. What we can commit to is a measurable account and honest reporting on what it is producing.
How it connects
Paid search cannot carry a weak landing page.
Advertising buys the visit. What happens next belongs to the website, the tracking and the content behind it.
Website Design
Paid traffic cannot compensate indefinitely for a weak landing page. Where the click lands decides much of the result.
Explore Website DesignSEO
Paid and organic inform each other: paid-search data can reveal commercially meaningful terms while SEO builds visibility that does not stop with the budget.
Explore SEOLocal SEO
For businesses serving an area, local visibility and paid search cover the same demand from two directions.
Explore Local SEOAnalytics & CRO
Without working conversion tracking, campaign decisions are guesses with a budget attached.
Explore Analytics & CROContent
The pages behind an ad give the visitor a reason to stay and something to be convinced by.
Explore Content MarketingMeasurement
What you can actually see.
Clicks and impressions are inputs, not outcomes. We report them, but we do not present them as business success.
Clicks
How much traffic the account is buying, treated as an input rather than a result.
Search terms
The actual queries people typed before clicking, which is where waste and opportunity both show up.
Conversion actions
The meaningful actions recorded on the site once tracking is configured.
Form leads
Completed enquiries, separated from raw click counts.
Tracked phone actions
Calls from ads and from the site, where call tracking has been set up.
Cost per conversion
What a recorded conversion is costing, where attribution is available to support the number.
Landing-page performance
Which pages turn paid visits into enquiries and which quietly lose them.
Campaign performance
Results broken down by the dimensions that matter for your business, not a single blended average.
Questions
Straight answers about Google Ads.
How quickly can Google Ads start generating traffic?
Traffic can begin very soon after campaigns go live — that part is fast. Useful traffic is a different question. Early data is used to remove waste, refine terms and improve targeting, so the first period is usually about learning rather than judging. We would not evaluate an account on its first week.
How much should I spend on Google Ads?
It depends on search demand for what you sell, how competitive your market is, the geography you are targeting, what a customer is worth to you and what you are trying to achieve. Anyone quoting a figure before knowing those things is guessing. We will work the number out with you rather than publish a range that would not apply.
Can you guarantee a certain number of leads?
No. We will not guarantee a lead volume, a cost per lead, a position on the page or immediate profitability. Those depend on demand, competition, your offer and your website, and several of those are outside anyone’s control. What we will do is make the account measurable and be straight with you about what it is producing.
Do I need a new landing page?
Sometimes. If the page a click lands on is slow, unclear or answers a different question from the ad, it will hold back everything upstream of it. Often an existing page can be improved rather than replaced. We will tell you which applies before recommending work.
Who owns the Google Ads account?
You do. Advertising accounts hold your spend history and your data, and they should sit under your ownership. Where a new account has to be created we set it up under your ownership wherever the platform allows, and ask to be added with the access needed to manage it.
Should I use Google Ads or SEO?
They answer different questions. Paid search reaches people looking right now and can start quickly; organic builds visibility that does not stop when the budget does but takes longer to arrive. Many businesses benefit from both, and paid data can help direct the organic work. Which comes first depends on your timeline and your budget.
Wondering whether paid search is worth it for you?
Tell us what you sell and where you sell it. We will give you an honest read on whether Google Ads fits, and what would need to be in place first.
Or call (402) 370-6789 · info@peachnetwork.net