Make every social profile reinforce the same business.

Work that makes the social profiles you maintain accurate, complete, consistent and connected to the rest of your digital presence. It is about the profiles themselves — the information, branding, links and calls to action — rather than the day-to-day posting.

No. Marketing is the ongoing activity: content, campaigns and audience building. Optimization is the foundation underneath it — making sure that when someone arrives at a profile, what they find is current, credible and points somewhere useful. Doing the marketing on top of neglected profiles wastes some of the effort.

Not automatically. An abandoned profile can look worse than no profile, but deleting one can also free up the handle for someone else or break links pointing at it. We would look at each case: some are worth updating and keeping, some are worth closing, and some are worth simply leaving accurate even if inactive.

We can work on any profile you grant us access to. What is possible varies by platform — each one controls which fields exist and how they are displayed — and some changes have to be made by an account owner. We would confirm what access is needed before starting.

Not directly in the way rankings are usually imagined. Social links are generally not treated as ranking signals. What social does contribute is discovery, branded searches and consistent business information, all of which support the wider search picture. We would be cautious about anyone claiming a direct ranking effect.

Whenever something changes — an address, a phone number, services, hours, branding — and on a periodic pass beyond that, because platforms add and change profile fields over time. We would rather set a sensible review rhythm with you than quote a fixed interval that suits every business.